Yozh — city events app
A mobile city-events app born in the Arkhipelag 2035 accelerator. I joined as a designer: identity, UI, icons, socials and merch.
- Role
- Product Designer · Brand · UI/UX
- Year
- 2024
- Tags
- Mobile / Branding / UI/UX / Стартап
[ Overview ]
Yozh is a community app for events in mid-size cities: map, feed, YO-points gamification and merch.
The idea and team aren't mine — this is a project from the PUTP «Arkhipelag 2035» accelerator that later spun off into ITS LLC. The team had 7 students from different fields.
I joined as a designer in early 2023 — the team needed brand identity and UI for the MVP. I worked alongside them for 1.5 years.
[ Process ]
Branding: a hedgehog mascot wordmark, palette around a warm yellow, guidelines.
Mobile UI/UX: 40+ screens, design system, prototypes.
Icons, illustrations, empty states, VK and Telegram visuals.
Merch line redeemable for YO-points: hoodies, sticker packs, coffee cups.
[ Result ]
A coherent visual world for the startup — from logo to merch. The team got a ready brand and an iOS+Android MVP for the pilot launch.
[ SCREENS ]
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